While exploring what to write in the sales blog today, we happened upon another blog that listed out some great ways to make sales. One of the ideas was to display attractive images of your products. That seemed fairly straightforward, and it’s a reasonable assumption that an attractive item will indeed help with sales.
So in this picture we have a wonderful insurance policy, all rolled up and ready to play. It is perfectly built, and contains all the different features that its’ potential owner could possibly want or need. As a matter of fact, it has absolutely been custom tailored to meet their exact specifications. Really, the only way that it could be any better is if it were neatly wrapped around the middle with a golden ribbon that was tied into a small bow on top with folks saying “Ooh!” and “Ah!” over it with great big googily eyes. There were rumors of an annuity that had been crafted in the very same manner and actually did have the golden ribbon with bow! Apparently she is quite capable of eluding the paparazzi though, and unfortunately no photos could be located of this incredible creature…
What exactly is going on here? Well, the roundabout point is that in this business there is no luxury of having an aesthetically pleasing product. Papers that you have to sign don’t make mouths water like chocolate does, nor do they make someone want to book a vacation like a picture of a pristine Fiji beach would. There is one thing that sells the items that are in your portfolio, and that is you. You providing the client with the information that they need about what can be offered, and you asking the questions that get you the facts you need to build them the perfect policy described above (ribbon and bow optional).
As always, remember all of the different resources that National Agents Alliance provides you with in order to help with this. NAAtv has all kinds of resources for training and keeping you up to date on what is going on here at corporate headquarters, and HotSpots will hook you up with information on where you can attend meetings for up close and personal information with some of our top people. Even here and in our other blog we try to give some useful nuggets of info for you to use as well.
Give yourself a pat on the back for the work you’ve done this year in providing your services to your clients. In fact, have a nice hot chocolate too, ‘tis the season after all. Finally, “Why,” you are wondering, “is this post called ‘Insurance and Bacon’?” Quite simply, bacon goes with anything.
Merry Christmas all!