What is Persistency?

While persistency can mean different things depending on whether it’s used describing a person or as an insurance industry term, both definitions are quite similar.  Persistency is an important concept to understand in this business and is used as a common measure of performance.  Sometimes insurance can be a confusing road to navigate, so you may think the concept will be difficult to grasp, but don’t worry! National Agents Alliance President & CEO, Andy Albright, breaks it down for you in a quick and easy to understand way in the video above!

Check it out, and let us know in the comments here or on the National Agents Alliance Facebook Page (NAA on FB!) if you have any questions!

3 responses to “What is Persistency?

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