The Hartford Financial Services Group report found that more than 90 percent of the women entrepreneurs have vied their business as a success; while only 80 percent of men felt the same way, Entrepreneur Magazine reported.
The survey found some clues as to what may be contributing to women’s confidence in business:
- Women are more risk-averse: The survey found that 55 percent of women viewed themselves as conservative in taking risks in their business, compared to 47 percent of men. Furthermore, 80 percent of women responded that they did not think taking more risks would make them more successful.
- Women don’t blame the economy: Instead of focusing on the economy, women found that the increased cost of doing business was their top problem, followed by government red tape. Only 21 percent said lack of demand or customers was their top concern.
- Women vote in favor to help their business: Eighty-nine percent of woman stated that they would vote for pro-business candidates in November, whereas only 79 percent of males would. This may be because of their increased level of empowerment at the ballot box, which makes them feel more confident they’ll have a business climate they like.
Entrepreneur Magazine also offered another suggestion as to why women are happier with their business: “Our expectations may be lower. Fewer women go into business with dreams of building an empire. Women I know consider their business a success if they can be their own boss and replace their former job income.”
Here at National Agents Alliance, we believe that in the end, its mind over matter—if you want to be successful, believe that you are!