Times are tough for many Americans, as the job market and the country’s economy hit a major slump. Many Americans are left living paycheck to paycheck and scraping together change to make it from one week to the next. Because of our current economic situation, the thought of purchasing life insurance has often been put on the back burner.
It is widely believed by most consumers that life insurance policies are expensive, when in fact that couldn’t be further from the truth. In fact, a LIMRA report found that consumers inaccurately believe that life insurance costs nearly three times the actual price. For instance, a healthy 30-year-old consumer, who wants a 20-year, $250,000 term life policy can expect to pay only an average annual cost of $150.
As National Agents Alliance team members, you have no doubt had enough exposure those struggling in with the current economic state to know that even with a low average annual premium, many policies may still be too high of a cost for a lot of families. However, there are some options available that you can advise a client that could help them get coverage they can afford:
- Purchase only as much term life insurance that you can afford right now: Term life insurance covers a fixed period of time, like 10, 20, or 30 years, and pays a death benefit if you pass away while the policy is active. The premiums are lower the younger and healthier you are, which is beneficial to those who are on a shoe string budget and are young and healthy. But, the older you get, means the premiums also raise.
- Annual renewable term life: Annual renewable term life guarantees your insurability for a set period of time. However the premium increases each year during the term, based on your age. With level-premium term life, the premium stays the same for the entire term. In the early years of the policy, premiums for annual renewable term life are less expensive than those for a comparable level-term life policy, Nasdaq reports.
- Compare: Don’t be afraid to comparison shop and compare policies and prices to one another.
- Don’t just look for the best price: Sometimes the best price doesn’t means it’s the best policy. You should always shop for quality. What’s the point of having a life insurance policy that doesn’t cover anything, or makes you jump through hoops when trying to file a claim?