Earning Credibility at Work

Building Trust

If you’re working toward a goal of getting a promotion at work, it’s imperative that your credibility is affirmed by everything you do. If you are developing credibility with your co-workers, keep in mind that they are likely noticing little things that you do, whether or not you realize it.

When you are with other agents, your upline, clients and even family, be aware of commitments you make and examples you set. In order to gain and maintain credibility, you must be consistent in your promises, your actions and your attitude.

Take time to get to know your clients’ needs and wants when you are on sales calls, letting them know they are your priority. By sharing stories of your family and making a connection with clients, you are showing your human side and letting them know you are not just trying to sell them something. If you say you will arrive at a client’s house at 6 p.m., don’t arrive at 6:30 p.m. and don’t arrive at 5:30 p.m. Arrive when you say you will – this shows that you are reliable and consistent. Both of these things add to your credibility and will improve your sales if your intentions are genuine.

Being a credible source means that you are a person someone feels comfortable trusting because you have proved yourself to consistently be truthful and dependable. That said, credibility is not something you are born with. Credibility is earned – you either earn it or lose it from each person you encounter. In order to become credible in another person’s sight, you have to be in a state of constant improvement, maintaining consistency dependability.

Reputation is central to credibility – let your reputation reflect who you are, and let that person be credible. Think of the kind of person you would want to work with – would you want to buy life insurance from someone who shows up late and is ill-informed on what he is selling? Probably not. Be the kind of person you want to work with – someone who is honest and consistent, and someone who genuinely wants to help you and your family.

A lot of the process of earning credibility is simply improving your consistency at work and at home. When you take time to work at becoming a better person, your attitude and credibility will improve and others will notice. It’s really that simple.


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